Repetition forms a powerful mode of address brought to bear on public opinion, be it as reformulation, seriality, quotation, rehearsal, appropriation, copying, anecdote, rumours or any of its other articulations (including outright lies).  Through repitition and repeated reconfiguration of parts, the integrity of the word and text is questioned and a multilevel attack on public opinion is produced shaping our worldview through a subconscious investment in what we think is our culture but that culture is theirs (the powerful subjugating communities through the process of shaping public opinion). Social networks can help us to understand how fast new conventions propagate through constant repetition.